ASAN
Asana, Inc. · Technology · Market cap $2.8B
Insiders sold $5.2M net in the last 90 days ·3 sellers, 0 buyers· 9 of 10 sales under Rule 10b5-1 plans· latest Form 4 filed Oct 23, 2026
Insider Buying
$0
reported purchases (SEC code P)
Insider Selling
$26.7M
reported sales (SEC code S)
Unique Insiders
8
in the rolling window
Latest filing
Oct 23, 2026
Rogers Daniel Mark
Asana, Inc. (ASAN) has 55 SEC Form 4 filings (73 transaction rows) in the rolling window, disclosed by 8 distinct insiders. Most recent filing: Oct 23, 2026.
Inside the rolling window, 8 insiders at Asana, Inc. reported no open-market purchases and 37 open-market sales totaling $26.7M. The most active filer is GC, Corporate Secretary Colendich Katie Marie with 10 filings. Insiders have net sold $6.0M over the trailing 6 months. The most recent open-market filing is a sale of 19,676 shares by Chief Executive Officer Rogers Daniel Mark, dated Oct 22, 2026, worth $227K.
- Industry:Software - Application
- CEO:Daniel Mark Rogers
- Employees:1,767
- HQ:San Francisco, CA, US
- IPO:2020-09-30
| Source | |||||||
|---|---|---|---|---|---|---|---|
| Chief Executive Officer | Sale | 19,676 | $227K | Oct 23 | — | SEC ↗ | |
| Chief Executive Officer | Sale | 18,021 | $181K | Oct 13 | +21.9% | SEC ↗ | |
| GC, Corporate Secretary | Sale | 6,318 | $55K | Oct 2 | +39.4% | SEC ↗ | |
| Chief Financial Officer | Sale | 35,444 | $338K | Sep 23 | +26.9% | SEC ↗ | |
| Chief Financial Officer | Sale | 3,224 | $30K | Sep 23 | +26.9% | SEC ↗ | |
| GC, Corporate Secretary | Sale | 7,436 | $71K | Sep 23 | +26.9% | SEC ↗ | |
| GC, Corporate Secretary | Sale | 8,474 | $83K | Sep 23 | +26.9% | SEC ↗ | |
| Chief Executive Officer | Sale | 300,937 | $2.9M | Sep 23 | +26.9% | SEC ↗ | |
| Chief Executive Officer | Sale | 150,175 | $1.4M | Sep 23 | +26.9% | SEC ↗ | |
| Chief Executive Officer | Sale | 1,655 | $17K | Aug 28 | +18.0% | SEC ↗ | |
| Chief Executive Officer | Sale | 13,790 | $95K | Jul 2 | — | SEC ↗ | |
| GC, Corporate Secretary | Sale | 5,242 | $35K | Jun 30 | — | SEC ↗ | |
| Chief Financial Officer | Sale | 13,239 | $89K | Jun 26 | — | SEC ↗ | |
Colendich Katie MarieFirst in 3 months | GC, Corporate Secretary | Sale | 7,647 | $51K | Jun 24 | — | SEC ↗ |
Colendich Katie MarieFirst in 3 months | GC, Corporate Secretary | Sale | 8,337 | $56K | Jun 24 | — | SEC ↗ |
| Chief Financial Officer | Sale | 31,696 | $211K | Jun 24 | — | SEC ↗ | |
Sosa VeronicaFirst in 3 months | Chief Accounting Officer | Sale | 11,378 | $76K | Jun 24 | — | SEC ↗ |
Rogers Daniel MarkFirst filing | Chief Executive Officer | Sale | 26,975 | $180K | Jun 24 | — | SEC ↗ |
Megji AzizFirst filing | Chief Financial Officer | Sale | 30,650 | $187K | Mar 31 | — | SEC ↗ |
| GC, Corporate Secretary | Sale | 1,500 | $10K | Mar 26 | — | SEC ↗ | |
| GC, Corporate Secretary | Sale | 5,015 | $32K | Mar 26 | — | SEC ↗ | |
| Chief Financial Officer | Sale | 18,717 | $124K | Mar 25 | — | SEC ↗ | |
Sosa VeronicaFirst filing | Chief Accounting Officer | Sale | 6,479 | $43K | Mar 24 | — | SEC ↗ |
| GC, Corporate Secretary | Sale | 3,575 | $24K | Mar 24 | — | SEC ↗ | |
Parekh Sonalee ElizabethFirst in 3 months | Chief Financial Officer | Sale | 34,151 | $227K | Mar 24 | — | SEC ↗ |
Earnings: last 7 quarters
Frequently asked questions
How many SEC Form 4 insider filings does ASAN have?
Asana, Inc. (ASAN) has 55 SEC Form 4 filings (73 transaction rows) in the rolling 365-day window, disclosed by 8 distinct insiders. Most recent filing: Oct 23, 2026.
When was the most recent SEC Form 4 filing for ASAN?
The most recent Form 4 filing for ASAN on Tracefour is dated Oct 23, 2026.
Who is the most active insider at ASAN?
The most active SEC Form 4 filer at ASAN in the rolling window is GC, Corporate Secretary Colendich Katie Marie, with 10 filings.
What is the net insider flow at ASAN over the last 6 months?
Over the trailing 180 days, insiders at ASAN have net sold $6.0M based on SEC Form 4 disclosures.
What is the total insider buy and sell value at ASAN in the current window?
Inside the rolling window, insiders at ASAN bought $0 and sold $26.7M based on SEC Form 4 filings.
Can I get alerts for ASAN insider trading?
Yes. Tracefour sends a free email when a new SEC Form 4 purchase or sale is filed at Asana, Inc. (ASAN). Alerts are set per company from the page itself, there is no paid tier, and each email links to the original filing on SEC EDGAR.
Related companies
Asana, Inc. is in the Technology sector.