BFH
BREAD FINANCIAL HOLDINGS, INC. · Finance & Insurance · Market cap $4.0B
Insiders bought $125K net in the last 90 days ·0 sellers, 2 buyers· latest Form 4 filed Oct 30, 2026
Insider Buying
$186K
reported purchases (SEC code P)
Insider Selling
$2.5M
reported sales (SEC code S)
Unique Insiders
5
in the rolling window
Latest filing
Oct 30, 2026
Fawcett John J.
BREAD FINANCIAL HOLDINGS, INC. (BFH) has 32 SEC Form 4 filings (60 transaction rows) in the rolling window, disclosed by 5 distinct insiders. Most recent filing: Oct 30, 2026.
Inside the rolling window, 5 insiders at BREAD FINANCIAL HOLDINGS, INC. reported 3 open-market purchases totaling $186K and 3 open-market sales totaling $2.5M. Insiders have net sold $1.4M over the trailing 6 months. The most recent open-market filing is a purchase of 5,000 shares by Director Fawcett John J., dated Oct 28, 2026, worth $123K.
- Industry:Financial - Credit Services
- CEO:Ralph J. Andretta
- Employees:6,000
- HQ:Columbus, OH, US
- IPO:2001-06-07
| Source | |||||||
|---|---|---|---|---|---|---|---|
Fawcett John J.First in 5 months | Director | Purchase | 5,000 | $123K | Oct 30 | — | SEC ↗ |
McCarthy Dennis JamesFirst filing | EVP, Chief Revenue Officer | Purchase | 15.89 | $2K | Sep 16 | -4.1% | SEC ↗ |
Lakhwara PranitiFirst filing | Director | Sale | 2,802 | $297K | Jul 29 | -3.3% | SEC ↗ |
Andretta Ralph JFirst filing | President and CEO | Sale | 15,000 | $1.3M | Jun 1 | +15.7% | SEC ↗ |
Fawcett John J.First filing | Director | Purchase | 698 | $60K | May 22 | +19.4% | SEC ↗ |
BALLOU ROGER HFirst filing | Director | Sale | 9,687 | $875K | Apr 27 | +17.5% | SEC ↗ |
Earnings: last 7 quarters
Frequently asked questions
How many SEC Form 4 insider filings does BFH have?
BREAD FINANCIAL HOLDINGS, INC. (BFH) has 32 SEC Form 4 filings (60 transaction rows) in the rolling 365-day window, disclosed by 5 distinct insiders. Most recent filing: Oct 30, 2026.
When was the most recent SEC Form 4 filing for BFH?
The most recent Form 4 filing for BFH on Tracefour is dated Oct 30, 2026.
What is the net insider flow at BFH over the last 6 months?
Over the trailing 180 days, insiders at BFH have net sold $1.4M based on SEC Form 4 disclosures.
What is the total insider buy and sell value at BFH in the current window?
Inside the rolling window, insiders at BFH bought $186K and sold $2.5M based on SEC Form 4 filings.
Can I get alerts for BFH insider trading?
Yes. Tracefour sends a free email when a new SEC Form 4 purchase or sale is filed at BREAD FINANCIAL HOLDINGS, INC. (BFH). Alerts are set per company from the page itself, there is no paid tier, and each email links to the original filing on SEC EDGAR.
Related companies
BREAD FINANCIAL HOLDINGS, INC. is in the Finance & Insurance sector.