CRM
Salesforce, Inc. · Technology · Market cap $199.0B
Insiders sold $173K net in the last 90 days ·1 seller, 1 buyer· latest Form 4 filed Sep 21, 2026
Insider Buying
$27.5M
reported purchases (SEC code P)
Insider Selling
$38.4M
reported sales (SEC code S)
Unique Insiders
7
in the rolling window
Latest filing
Sep 23, 2026
Kirk David Blair
Salesforce, Inc. (CRM) has 99 SEC Form 4 filings (230 transaction rows) in the rolling window, disclosed by 7 distinct insiders. Most recent filing: Sep 23, 2026.
Inside the rolling window, 7 insiders at Salesforce, Inc. reported 5 open-market purchases totaling $27.5M and 12 open-market sales totaling $38.4M. The most active filer is Chair and CEO Benioff Marc with 9 filings. Insiders have net sold $173K over the trailing 6 months. The most recent open-market filing is a purchase of 4,176 shares by Director Kirk David Blair, dated Sep 18, 2026, worth $999K.
- Industry:Software - Application
- CEO:Marc R. Benioff
- Employees:83,334
- HQ:San Francisco, CA, US
- IPO:2004-06-23
| Source | |||||||
|---|---|---|---|---|---|---|---|
Kirk David BlairFirst in 6 months | Director | Purchase | 4,176 | $999K | Sep 21 | +2.3% | SEC ↗ |
| Director | Sale | 4,500 | $1.2M | Sep 4 | -6.7% | SEC ↗ | |
| Director | Purchase | 2,571 | $500K | Mar 19 | +24.0% | SEC ↗ | |
Kirk David BlairFirst in 3 months | Director | Purchase | 2,570 | $500K | Mar 18 | +24.4% | SEC ↗ |
KROES NEELIEFirst filing | Director | Sale | 3,893 | $929K | Jan 15 | +3.5% | SEC ↗ |
Kirk David BlairFirst filing | Director | Purchase | 1,936 | $501K | Dec 18 | -6.2% | SEC ↗ |
Morfit G MasonFirst filing | See Remarks | Purchase | 96,000 | $25.0M | Dec 8 | -6.8% | SEC ↗ |
Harris ParkerFirst filing | Co-Founder and CTO, Slack | Sale | 134,662 | $31.6M | Dec 3 | +1.3% | SEC ↗ |
| Chair and CEO | Sale | 122 | $32K | Nov 4 | — | SEC ↗ | |
| Chair and CEO | Sale | 2,250 | $581K | Nov 3 | — | SEC ↗ | |
| Chair and CEO | Sale | 2,250 | $578K | Oct 31 | — | SEC ↗ | |
| Chair and CEO | Sale | 2,250 | $567K | Oct 30 | — | SEC ↗ | |
| Chair and CEO | Sale | 2,250 | $578K | Oct 29 | — | SEC ↗ | |
| Chair and CEO | Sale | 2,250 | $576K | Oct 28 | — | SEC ↗ | |
| Chair and CEO | Sale | 2,250 | $575K | Oct 27 | — | SEC ↗ | |
| Chair and CEO | Sale | 2,250 | $575K | Oct 24 | — | SEC ↗ | |
Benioff MarcFirst filing | Chair and CEO | Sale | 2,250 | $583K | Oct 23 | — | SEC ↗ |
Earnings: last 7 quarters
Congress trading CRM 201 all-time
- RRep. Maria Elvira SalazarSale$1,001 - $15,0002026-09-24
- RRep. Tony WiedPurchase$15,001 - $50,0002026-08-14
- DRep. Ro KhannaPurchase$1,001 - $15,0002026-08-10
- RSen. John BoozmanSale$1,001 - $15,0002025-11-13
- RRep. Tony WiedSale$15,001 - $50,0002026-07-14
- DRep. Ro KhannaSale$15,001 - $50,0002026-07-07
STOCK Act disclosures are filed up to 45 days after the trade. Amount is a disclosed range, not an exact figure.
Frequently asked questions
How many SEC Form 4 insider filings does CRM have?
Salesforce, Inc. (CRM) has 99 SEC Form 4 filings (230 transaction rows) in the rolling 365-day window, disclosed by 7 distinct insiders. Most recent filing: Sep 23, 2026.
When was the most recent SEC Form 4 filing for CRM?
The most recent Form 4 filing for CRM on Tracefour is dated Sep 23, 2026.
Who is the most active insider at CRM?
The most active SEC Form 4 filer at CRM in the rolling window is Chair and CEO Benioff Marc, with 9 filings.
What is the net insider flow at CRM over the last 6 months?
Over the trailing 180 days, insiders at CRM have net sold $173K based on SEC Form 4 disclosures.
What is the total insider buy and sell value at CRM in the current window?
Inside the rolling window, insiders at CRM bought $27.5M and sold $38.4M based on SEC Form 4 filings.
Can I get alerts for CRM insider trading?
Yes. Tracefour sends a free email when a new SEC Form 4 purchase or sale is filed at Salesforce, Inc. (CRM). Alerts are set per company from the page itself, there is no paid tier, and each email links to the original filing on SEC EDGAR.
Related companies
Salesforce, Inc. is in the Technology sector.