HOG
HARLEY-DAVIDSON, INC. · Manufacturing · Market cap $2.9B
Insiders bought $1.3M net in the last 90 days ·1 seller, 3 buyers· 3 of 3 sales under Rule 10b5-1 plans· latest Form 4 filed Sep 2, 2026
Insider Buying
$1.9M
reported purchases (SEC code P)
Insider Selling
$805K
reported sales (SEC code S)
Unique Insiders
10
in the rolling window
Latest filing
Sep 2, 2026
Root Jonathan R
HARLEY-DAVIDSON, INC. (HOG) has 39 SEC Form 4 filings (77 transaction rows) in the rolling window, disclosed by 10 distinct insiders. Most recent filing: Sep 2, 2026.
Inside the rolling window, 10 insiders at HARLEY-DAVIDSON, INC. reported 6 open-market purchases totaling $1.9M and 10 open-market sales totaling $805K. The most active filer is CFO and CCO Root Jonathan R with 5 filings. Insiders have net bought $1.5M over the trailing 6 months. The most recent open-market filing is a sale of 1,554 shares by CFO and CCO Root Jonathan R, dated Sep 1, 2026, worth $43K.
- Industry:Auto - Manufacturers
- CEO:Arthur Francis Starrs
- Employees:5,500
- HQ:Milwaukee, WI, US
- IPO:1986-07-08
| Source | |||||||
|---|---|---|---|---|---|---|---|
| CFO and CCO | Sale | 1,554 | $43K | Sep 2 | +0.2% | SEC ↗ | |
Littleton GayleFirst filing | CLO, CCO, CAO & Corp Sec | Purchase | 7,500 | $198K | Aug 13 | cluster+0.1% | SEC ↗ |
Starrs ArtieFirst in 5 months | President & CEO | Purchase | 10,000 | $259K | Aug 11 | cluster+4.3% | SEC ↗ |
| CFO and CCO | Sale | 1,554 | $39K | Aug 5 | +6.4% | SEC ↗ | |
NOVA DANIEL JFirst in 9 months | Director | Purchase | 40,000 | $983K | Aug 3 | cluster+10.1% | SEC ↗ |
| CFO and CCO | Sale | 1,554 | $38K | Jul 6 | +10.1% | SEC ↗ | |
| CFO and CCO | Sale | 1,554 | $37K | Jun 3 | +14.9% | SEC ↗ | |
Root Jonathan RFirst filing | CFO and CCO | Sale | 1,554 | $38K | May 21 | +20.1% | SEC ↗ |
Krause Paul JFirst filing | Chief Legal Officer | Sale | 1,564 | $41K | May 14 | +8.7% | SEC ↗ |
Do CharlesFirst in 4 months | Sr. Vice President, HDFSI | Sale | 4,241 | $77K | Mar 16 | +56.4% | SEC ↗ |
Flees Lori AnnFirst in 3 months | Director | Purchase | 4,000 | $76K | Mar 9 | — | SEC ↗ |
Starrs ArtieFirst filing | President & CEO | Purchase | 15,000 | $287K | Mar 9 | — | SEC ↗ |
Masood RafehFirst filing | Director | Purchase | 2,775 | $50K | Mar 2 | — | SEC ↗ |
FARLEY JR JAMES DFirst filing | Director | Sale | 6,454 | $121K | Feb 26 | — | SEC ↗ |
Mansfield Luke ChristopherFirst filing | Chief Commercial Officer | Sale | 11,500 | $267K | Nov 24 | — | SEC ↗ |
Do CharlesFirst filing | Sr. Vice President, HDFSI | Sale | 4,136 | $106K | Nov 12 | — | SEC ↗ |
Earnings: last 7 quarters
Congress trading HOG 38 all-time
- RRep. Tim MooreSale$50,001 - $100,0002026-04-07
- RRep. Tim MoorePurchase$15,001 - $50,0002026-03-12
- RRep. Tim MoorePurchase$15,001 - $50,0002026-01-23
- RRep. Tim MoorePurchase$15,001 - $50,0002025-12-18
- RRep. Tim MoorePurchase$15,001 - $50,0002025-12-09
- RRep. Tim MoorePurchase$15,001 - $50,0002025-11-21
STOCK Act disclosures are filed up to 45 days after the trade. Amount is a disclosed range, not an exact figure.
Frequently asked questions
How many SEC Form 4 insider filings does HOG have?
HARLEY-DAVIDSON, INC. (HOG) has 39 SEC Form 4 filings (77 transaction rows) in the rolling 365-day window, disclosed by 10 distinct insiders. Most recent filing: Sep 2, 2026.
When was the most recent SEC Form 4 filing for HOG?
The most recent Form 4 filing for HOG on Tracefour is dated Sep 2, 2026.
Who is the most active insider at HOG?
The most active SEC Form 4 filer at HOG in the rolling window is CFO and CCO Root Jonathan R, with 5 filings.
What is the net insider flow at HOG over the last 6 months?
Over the trailing 180 days, insiders at HOG have net bought $1.5M based on SEC Form 4 disclosures.
What is the total insider buy and sell value at HOG in the current window?
Inside the rolling window, insiders at HOG bought $1.9M and sold $805K based on SEC Form 4 filings.
Can I get alerts for HOG insider trading?
Yes. Tracefour sends a free email when a new SEC Form 4 purchase or sale is filed at HARLEY-DAVIDSON, INC. (HOG). Alerts are set per company from the page itself, there is no paid tier, and each email links to the original filing on SEC EDGAR.
Related companies
HARLEY-DAVIDSON, INC. is in the Manufacturing sector.