NOW
ServiceNow, Inc. · Technology · Market cap $158.8B
Insiders sold $1.9M net in the last 90 days ·3 sellers, 0 buyers· 2 of 4 sales under Rule 10b5-1 plans· latest Form 4 filed Sep 1, 2026
Insider Buying
$3.0M
reported purchases (SEC code P)
Insider Selling
$9.3M
reported sales (SEC code S)
Unique Insiders
11
in the rolling window
Latest filing
Sep 1, 2026
Fipps Paul
ServiceNow, Inc. (NOW) has 112 SEC Form 4 filings (314 transaction rows) in the rolling window, disclosed by 11 distinct insiders. Most recent filing: Sep 1, 2026.
Inside the rolling window, 11 insiders at ServiceNow, Inc. reported 1 open-market purchase totaling $3.0M and 29 open-market sales totaling $9.3M. The most active filer is President, Global Customer Ops Fipps Paul with 6 filings. Insiders have net sold $4.6M over the trailing 6 months. The most recent open-market filing is a sale of 2,034 shares by President, Global Customer Ops Fipps Paul, dated Aug 31, 2026, worth $301K.
- Industry:Software - Application
- CEO:William R. McDermott
- Employees:29,187
- HQ:Santa Clara, CA, US
- IPO:2012-06-29
| Source | |||||||
|---|---|---|---|---|---|---|---|
Fipps PaulFirst in 4 months | President, Global Customer Ops | Sale | 2,034 | $301K | Sep 1 | +7.2% | SEC ↗ |
Canney Jacqueline PFirst in 4 months | Chief People & AI Enblmt. Off. | Sale | 7,847 | $1.1M | Sep 1 | +7.2% | SEC ↗ |
| Director | Sale | 2,700 | $366K | Aug 31 | +3.5% | SEC ↗ | |
| Director | Sale | 1,500 | $188K | Aug 17 | +30.1% | SEC ↗ | |
Briggs TeresaFirst in 3 months | Director | Sale | 1,595 | $173K | Jun 1 | +12.7% | SEC ↗ |
| President, Global Customer Ops | Sale | 1,048 | $103K | May 19 | +50.4% | SEC ↗ | |
Sands Anita MFirst filing | Director | Sale | 16,445 | $1.5M | May 19 | +50.4% | SEC ↗ |
Chamberlain Paul EdwardFirst in 3 months | Director | Sale | 1,500 | $131K | May 19 | +50.4% | SEC ↗ |
| President, Global Customer Ops | Sale | 151 | $14K | May 12 | +72.0% | SEC ↗ | |
Canney Jacqueline PFirst in 5 months | Chief People & AI Enblmt. Off. | Sale | 8,927 | $800K | Apr 28 | +69.2% | SEC ↗ |
McDermott William RFirst filing | Chairman & CEO | Purchase | 28,682 | $3.0M | Mar 2 | — | SEC ↗ |
| President, Global Customer Ops | Sale | 3,696 | $376K | Feb 25 | — | SEC ↗ | |
Fipps PaulFirst in 3 months | President, Global Customer Ops | Sale | 9,641 | $1.0M | Feb 19 | — | SEC ↗ |
| Principal Accounting Officer | Sale | 1,400 | $148K | Feb 13 | — | SEC ↗ | |
| Director | Sale | 1,500 | $152K | Feb 13 | — | SEC ↗ | |
| President and CFO | Sale | 2,075 | $353K | Dec 9 | — | SEC ↗ | |
| Director | Sale | 1,500 | $242K | Dec 2 | — | SEC ↗ | |
Mastantuono GinaFirst filing | President and CFO | Sale | 2,085 | $337K | Dec 2 | — | SEC ↗ |
Jackson LawrenceFirst filing | Director | Sale | 1,325 | $215K | Dec 2 | — | SEC ↗ |
| Chief People & AI Enblmt. Off. | Sale | 725 | $123K | Nov 19 | — | SEC ↗ | |
| Chief People & AI Enblmt. Off. | Sale | 470 | $78K | Nov 19 | — | SEC ↗ | |
| General Counsel | Sale | 550 | $93K | Nov 19 | — | SEC ↗ | |
| General Counsel | Sale | 405 | $67K | Nov 19 | — | SEC ↗ | |
Fipps PaulFirst filing | President, Global Customer Ops | Sale | 1,525 | $249K | Nov 19 | — | SEC ↗ |
Tzitzon NicholasFirst filing | Vice Chairman | Sale | 2,610 | $432K | Nov 19 | — | SEC ↗ |
Earnings: last 7 quarters
Congress trading NOW 141 all-time
- RRep. Tony WiedSale$50,001 - $100,0002026-09-17
- RRep. Tony WiedPurchase$15,001 - $50,0002026-08-14
- DRep. Ro KhannaSale$1,001 - $15,0002026-08-10
- DRep. Ro KhannaPurchase$15,001 - $50,0002026-07-07
- RRep. Tony WiedPurchase$15,001 - $50,0002026-06-09
- RRep. Michael RulliSale$1,001 - $15,0002024-12-16
STOCK Act disclosures are filed up to 45 days after the trade. Amount is a disclosed range, not an exact figure.
Reddit mentions
See all →NOW is the #42 most-discussed ticker across finance subreddits, with 12 mentions in the last 24 hours, -1 vs the day before, hottest in r/WallStreetBets.
Mention counts are conversation volume, not a quality signal. Not investment advice.
Frequently asked questions
How many SEC Form 4 insider filings does NOW have?
ServiceNow, Inc. (NOW) has 112 SEC Form 4 filings (314 transaction rows) in the rolling 365-day window, disclosed by 11 distinct insiders. Most recent filing: Sep 1, 2026.
When was the most recent SEC Form 4 filing for NOW?
The most recent Form 4 filing for NOW on Tracefour is dated Sep 1, 2026.
Who is the most active insider at NOW?
The most active SEC Form 4 filer at NOW in the rolling window is President, Global Customer Ops Fipps Paul, with 6 filings.
What is the net insider flow at NOW over the last 6 months?
Over the trailing 180 days, insiders at NOW have net sold $4.6M based on SEC Form 4 disclosures.
What is the total insider buy and sell value at NOW in the current window?
Inside the rolling window, insiders at NOW bought $3.0M and sold $9.3M based on SEC Form 4 filings.
Can I get alerts for NOW insider trading?
Yes. Tracefour sends a free email when a new SEC Form 4 purchase or sale is filed at ServiceNow, Inc. (NOW). Alerts are set per company from the page itself, there is no paid tier, and each email links to the original filing on SEC EDGAR.
Related companies
ServiceNow, Inc. is in the Technology sector.