REF
Reformation Inc. · Manufacturing · Market cap $856.7M
Insiders sold $58.3M net in the last 90 days ·2 sellers, 3 buyers· latest Form 4 filed Oct 10, 2026
Insider Buying
$3.1M
reported purchases (SEC code P)
Insider Selling
$61.4M
reported sales (SEC code S)
Unique Insiders
5
in the rolling window
Latest filing
Oct 10, 2026
Kleine Brigitte
Reformation Inc. (REF) has 15 SEC Form 4 filings (21 transaction rows) in the rolling window, disclosed by 5 distinct insiders. Most recent filing: Oct 10, 2026.
Inside the rolling window, 5 insiders at Reformation Inc. reported 3 open-market purchases totaling $3.1M and 4 open-market sales totaling $61.4M. Insiders have net sold $58.3M over the trailing 6 months. The largest single insider purchase in this window was $3.0M by Director Coyle John Joseph on Jul 31, 2026. The most recent open-market filing is a purchase of 200 shares by Director Kleine Brigitte, dated Jul 31, 2026, worth $3K.
- Industry:Apparel - Footwear & Accessories
- CEO:Hali Borenstein
- Employees:1,353
- HQ:Vernon, CA, US
- IPO:2026-07-30
| Source | |||||||
|---|---|---|---|---|---|---|---|
Kleine BrigitteFirst filing | Director | Purchase | 200 | $3K | Oct 10 | +3.0% | SEC ↗ |
Allen ZipporahFirst filing | Director | Purchase | 3,500 | $53K | Oct 10 | +3.0% | SEC ↗ |
Coyle John JosephFirst filing | Director | Purchase | 200,000 | $3.0M | Oct 10 | +3.0% | SEC ↗ |
| Director, 10% Owner | Sale | 60,298 | $841K | Sep 3 | +6.3% | SEC ↗ | |
| 10% Owner | Sale | 149,596 | $2.1M | Sep 3 | +6.3% | SEC ↗ | |
Refo SCSpFirst filing | 10% Owner | Sale | 2,987,199 | $41.7M | Aug 1 | -13.9% | SEC ↗ |
Aflalo YaelFirst filing | Director, 10% Owner | Sale | 1,204,029 | $16.8M | Jul 31 | -10.6% | SEC ↗ |
Earnings: last 7 quarters
Frequently asked questions
How many SEC Form 4 insider filings does REF have?
Reformation Inc. (REF) has 15 SEC Form 4 filings (21 transaction rows) in the rolling 365-day window, disclosed by 5 distinct insiders. Most recent filing: Oct 10, 2026.
When was the most recent SEC Form 4 filing for REF?
The most recent Form 4 filing for REF on Tracefour is dated Oct 10, 2026.
What is the net insider flow at REF over the last 6 months?
Over the trailing 180 days, insiders at REF have net sold $58.3M based on SEC Form 4 disclosures.
What was the largest insider purchase at REF?
The largest single insider open-market purchase at REF in the rolling window was $3.0M by Director Coyle John Joseph on 2026-07-31.
What is the total insider buy and sell value at REF in the current window?
Inside the rolling window, insiders at REF bought $3.1M and sold $61.4M based on SEC Form 4 filings.
Can I get alerts for REF insider trading?
Yes. Tracefour sends a free email when a new SEC Form 4 purchase or sale is filed at Reformation Inc. (REF). Alerts are set per company from the page itself, there is no paid tier, and each email links to the original filing on SEC EDGAR.
Related companies
Reformation Inc. is in the Manufacturing sector.