VITL
Vital Farms, Inc.
Latest Form 4:Purchase$20KbyVan Hoven Reena Chauhan (Chief People Officer) · filed May 21, 2026
Vital Farms, Inc. (VITL) has 70 SEC Form 4 filings (100 transaction rows) in the rolling window, disclosed by 14 distinct insiders. Most recent filing: Jun 12, 2026.
The most active filer is 10% Owner OHAYER MATTHEW with 11 filings. Insiders have net sold $2.2M over the trailing 6 months.
- Industry:Agricultural Farm Products
- CEO:Russell Diez-Canseco
- Employees:739
- HQ:Austin, TX, US
- IPO:2020-07-31
Insider Buying
$613K
reported purchases (SEC code P)
Insider Selling
$25.0M
reported sales (SEC code S)
Unique Insiders
14
in the rolling window
Market Cap
$463.2M
latest known value
| Source | ||||||
|---|---|---|---|---|---|---|
Van Hoven Reena ChauhanFirst filing | Chief People Officer | Purchase | 2,242 | $20K | May 21 | SEC ↗ |
| Director | Purchase | 6,100 | $51K | May 21 | SEC ↗ | |
| Director | Purchase | 2,500 | $21K | May 21 | SEC ↗ | |
| Director | Purchase | 6,000 | $51K | May 21 | SEC ↗ | |
| Chief Supply Chain Officer | Purchase | 12,484 | $100K | May 21 | SEC ↗ | |
Coon StephanieFirst filing | Chief Strategy Officer | Purchase | 5,895 | $50K | May 19 | SEC ↗ |
Ruiz GiselFirst filing | Director | Purchase | 6,151 | $50K | May 19 | SEC ↗ |
Amoo-Gottfried Kofi OwusuFirst filing | Director | Purchase | 2,375 | $20K | May 19 | SEC ↗ |
McKeon KathrynFirst filing | CMO and GM, Butter | Purchase | 604 | $5K | May 18 | SEC ↗ |
Pappas Peter NicholasFirst filing | CSO and President, Eggs | Purchase | 3,500 | $30K | May 18 | SEC ↗ |
| Director | Purchase | 3,000 | $25K | May 15 | SEC ↗ | |
| 10% Owner | Sale | 35,000 | $712K | Mar 13 | SEC ↗ | |
Khoury KarlFirst filing | Director | Purchase | 5,000 | $92K | Mar 11 | SEC ↗ |
Cyr William B.First filing | Director | Purchase | 4,750 | $98K | Mar 4 | SEC ↗ |
| EXECUTIVE CHAIRPERSON | Sale | 20,000 | $558K | Feb 4 | SEC ↗ | |
| EXECUTIVE CHAIRPERSON | Sale | 25,000 | $771K | Jan 6 | SEC ↗ | |
| PRESIDENT AND CEO | Sale | 16,734 | $587K | Dec 17 | SEC ↗ | |
| EXECUTIVE CHAIRPERSON | Sale | 5,000 | $176K | Dec 17 | SEC ↗ | |
| EXECUTIVE CHAIRPERSON | Sale | 25,000 | $829K | Dec 3 | SEC ↗ | |
| EXECUTIVE CHAIRPERSON | Sale | 25,000 | $798K | Nov 5 | SEC ↗ | |
| EXECUTIVE CHAIRPERSON | Sale | 5,000 | $189K | Nov 5 | SEC ↗ | |
| PRESIDENT AND CEO | Sale | 9,667 | $429K | Oct 10 | SEC ↗ | |
| EXECUTIVE CHAIRPERSON | Sale | 35,000 | $1.4M | Oct 3 | SEC ↗ | |
Diez-Canseco RussellFirst filing | PRESIDENT AND CEO | Sale | 16,700 | $790K | Sep 12 | SEC ↗ |
| EXECUTIVE CHAIRPERSON | Sale | 100,000 | $5.1M | Sep 8 | SEC ↗ | |
OHAYER MATTHEWFirst filing | EXECUTIVE CHAIRPERSON | Sale | 100,000 | $5.1M | Sep 3 | SEC ↗ |
OHAYER MATTHEWFirst filing | EXECUTIVE CHAIRPERSON | Sale | 145,000 | $7.5M | Sep 3 | SEC ↗ |
Related companies
Vital Farms, Inc. is in the Manufacturing sector.