VITL
Vital Farms, Inc. · Manufacturing · Market cap $350.8M
Insider Buying
$613K
reported purchases (SEC code P)
Insider Selling
$4.6M
reported sales (SEC code S)
Unique Insiders
14
in the rolling window
Latest filing
Sep 18, 2026
Van Hoven Reena Chauhan
Vital Farms, Inc. (VITL) has 65 SEC Form 4 filings (87 transaction rows) in the rolling window, disclosed by 14 distinct insiders. Most recent filing: Sep 18, 2026.
Inside the rolling window, 14 insiders at Vital Farms, Inc. reported 13 open-market purchases totaling $613K and 8 open-market sales totaling $4.6M. The most active filer is 10% Owner OHAYER MATTHEW with 7 filings. Insiders have net bought $422K over the trailing 6 months. The most recent open-market filing is a purchase of 2,242 shares by Chief People Officer Van Hoven Reena Chauhan, dated May 19, 2026, worth $20K.
- Industry:Agricultural Farm Products
- CEO:Russell Diez-Canseco
- Employees:739
- HQ:Austin, TX, US
- IPO:2020-07-31
| Source | |||||||
|---|---|---|---|---|---|---|---|
Van Hoven Reena ChauhanFirst filing | Chief People Officer | Purchase | 2,242 | $20K | May 21 | -11.6% | SEC ↗ |
| Director | Purchase | 6,100 | $51K | May 21 | -11.6% | SEC ↗ | |
| Director | Purchase | 2,500 | $21K | May 21 | -11.6% | SEC ↗ | |
| Director | Purchase | 6,000 | $51K | May 21 | -11.6% | SEC ↗ | |
| Chief Supply Chain Officer | Purchase | 12,484 | $100K | May 21 | -11.6% | SEC ↗ | |
Coon StephanieFirst filing | Chief Strategy Officer | Purchase | 5,895 | $50K | May 19 | -10.9% | SEC ↗ |
Ruiz GiselFirst filing | Director | Purchase | 6,151 | $50K | May 19 | -10.9% | SEC ↗ |
Amoo-Gottfried Kofi OwusuFirst filing | Director | Purchase | 2,375 | $20K | May 19 | -10.9% | SEC ↗ |
McKeon KathrynFirst filing | CMO and GM, Butter | Purchase | 604 | $5K | May 18 | — | SEC ↗ |
Pappas Peter NicholasFirst filing | CSO and President, Eggs | Purchase | 3,500 | $30K | May 18 | — | SEC ↗ |
| Director | Purchase | 3,000 | $25K | May 15 | — | SEC ↗ | |
| 10% Owner | Sale | 35,000 | $712K | Mar 13 | — | SEC ↗ | |
Khoury KarlFirst filing | Director | Purchase | 5,000 | $92K | Mar 11 | — | SEC ↗ |
Cyr William B.First filing | Director | Purchase | 4,750 | $98K | Mar 4 | — | SEC ↗ |
| EXECUTIVE CHAIRPERSON | Sale | 20,000 | $558K | Feb 4 | — | SEC ↗ | |
| EXECUTIVE CHAIRPERSON | Sale | 25,000 | $771K | Jan 6 | — | SEC ↗ | |
Diez-Canseco RussellFirst filing | PRESIDENT AND CEO | Sale | 16,734 | $587K | Dec 17 | — | SEC ↗ |
| EXECUTIVE CHAIRPERSON | Sale | 5,000 | $176K | Dec 17 | — | SEC ↗ | |
| EXECUTIVE CHAIRPERSON | Sale | 25,000 | $829K | Dec 3 | — | SEC ↗ | |
OHAYER MATTHEWFirst filing | EXECUTIVE CHAIRPERSON | Sale | 25,000 | $798K | Nov 5 | — | SEC ↗ |
OHAYER MATTHEWFirst filing | EXECUTIVE CHAIRPERSON | Sale | 5,000 | $189K | Nov 5 | — | SEC ↗ |
Earnings: last 7 quarters
Frequently asked questions
How many SEC Form 4 insider filings does VITL have?
Vital Farms, Inc. (VITL) has 65 SEC Form 4 filings (87 transaction rows) in the rolling 365-day window, disclosed by 14 distinct insiders. Most recent filing: Sep 18, 2026.
When was the most recent SEC Form 4 filing for VITL?
The most recent Form 4 filing for VITL on Tracefour is dated Sep 18, 2026.
Who is the most active insider at VITL?
The most active SEC Form 4 filer at VITL in the rolling window is 10% Owner OHAYER MATTHEW, with 7 filings.
What is the net insider flow at VITL over the last 6 months?
Over the trailing 180 days, insiders at VITL have net bought $422K based on SEC Form 4 disclosures.
What is the total insider buy and sell value at VITL in the current window?
Inside the rolling window, insiders at VITL bought $613K and sold $4.6M based on SEC Form 4 filings.
Can I get alerts for VITL insider trading?
Yes. Tracefour sends a free email when a new SEC Form 4 purchase or sale is filed at Vital Farms, Inc. (VITL). Alerts are set per company from the page itself, there is no paid tier, and each email links to the original filing on SEC EDGAR.
Related companies
Vital Farms, Inc. is in the Manufacturing sector.