W
Wayfair Inc. · Retail Trade · Market cap $15.0B
Insiders sold $72.2M net in the last 90 days ·4 sellers, 0 buyers· 13 of 13 sales under Rule 10b5-1 plans· latest Form 4 filed Oct 22, 2026
Insider Buying
$0
reported purchases (SEC code P)
Insider Selling
$257.2M
reported sales (SEC code S)
Unique Insiders
5
in the rolling window
Latest filing
Oct 22, 2026
Tan Fiona
Wayfair Inc. (W) has 62 SEC Form 4 filings (239 transaction rows) in the rolling window, disclosed by 5 distinct insiders. Most recent filing: Oct 22, 2026.
Inside the rolling window, 5 insiders at Wayfair Inc. reported no open-market purchases and 48 open-market sales totaling $257.2M. The most active filer is Chief Executive Officer Shah Niraj with 17 filings. Insiders have net sold $91.4M over the trailing 6 months. The most recent open-market filing is a sale of 8,000 shares by Chief Technology Officer Tan Fiona, dated Oct 20, 2026, worth $920K.
- Industry:Specialty Retail
- CEO:Niraj S. Shah
- Employees:11,800
- HQ:Boston, MA, US
- IPO:2014-10-02
| Source | |||||||
|---|---|---|---|---|---|---|---|
| Chief Technology Officer | Sale | 8,000 | $920K | Oct 22 | — | SEC ↗ | |
| Chief Executive Officer | Sale | 117,000 | $13.0M | Oct 19 | +1.3% | SEC ↗ | |
| Director | Sale | 117,000 | $13.0M | Oct 19 | +1.3% | SEC ↗ | |
| Pres., Commercial & Operations | Sale | 546 | $60K | Oct 19 | +1.3% | SEC ↗ | |
| Chief Executive Officer | Sale | 69,000 | $7.3M | Oct 14 | +8.3% | SEC ↗ | |
| Director | Sale | 69,000 | $7.3M | Oct 14 | — | SEC ↗ | |
Tan FionaFirst in 9 months | Chief Technology Officer | Sale | 7,000 | $715K | Oct 5 | — | SEC ↗ |
| Pres., Commercial & Operations | Sale | 6,056 | $631K | Oct 5 | — | SEC ↗ | |
| Director | Sale | 69,000 | $7.1M | Sep 16 | — | SEC ↗ | |
| Chief Executive Officer | Sale | 69,000 | $7.1M | Sep 16 | — | SEC ↗ | |
| Pres., Commercial & Operations | Sale | 6,968 | $698K | Sep 10 | — | SEC ↗ | |
Shah NirajFirst in 4 months | Chief Executive Officer | Sale | 69,000 | $7.1M | Aug 14 | — | SEC ↗ |
Conine StevenFirst in 4 months | Director | Sale | 69,000 | $7.1M | Aug 14 | — | SEC ↗ |
Blotner JonFirst in 3 months | Pres., Commercial & Operations | Sale | 5,925 | $571K | Jul 6 | — | SEC ↗ |
| Director | Sale | 112,861 | $8.7M | Apr 27 | — | SEC ↗ | |
| Director | Sale | 7,139 | $561K | Apr 27 | — | SEC ↗ | |
| Chief Executive Officer | Sale | 113,863 | $8.8M | Apr 27 | — | SEC ↗ | |
| Chief Executive Officer | Sale | 6,137 | $482K | Apr 27 | — | SEC ↗ | |
| Pres., Commercial & Operations | Sale | 4,790 | $346K | Apr 3 | — | SEC ↗ | |
| Director | Sale | 10,394 | $818K | Mar 26 | — | SEC ↗ | |
| Chief Executive Officer | Sale | 10,611 | $835K | Mar 26 | — | SEC ↗ | |
| Chief Executive Officer | Sale | 107,818 | $8.3M | Mar 25 | — | SEC ↗ | |
| Chief Executive Officer | Sale | 1,571 | $121K | Mar 25 | — | SEC ↗ | |
| Director | Sale | 107,919 | $8.3M | Mar 25 | — | SEC ↗ | |
| Director | Sale | 1,687 | $130K | Mar 25 | — | SEC ↗ |
Earnings: last 7 quarters
Congress trading W 29 all-time
- DRep. Gilbert CisnerosPurchase$1,001 - $15,0002026-05-11
- DRep. Gilbert CisnerosPurchase$1,001 - $15,0002026-05-07
- DRep. Gilbert Ray CisnerosPurchase$1,001 - $15,0002026-05-07
- DRep. Gilbert Ray CisnerosPurchase$1,001 - $15,0002026-05-11
- DRep. Jonathan JacksonOther$15,001 - $50,0002024-01-17
- DRep. Jonathan JacksonPurchase$15,001 - $50,0002023-12-15
STOCK Act disclosures are filed up to 45 days after the trade. Amount is a disclosed range, not an exact figure.
Frequently asked questions
How many SEC Form 4 insider filings does W have?
Wayfair Inc. (W) has 62 SEC Form 4 filings (239 transaction rows) in the rolling 365-day window, disclosed by 5 distinct insiders. Most recent filing: Oct 22, 2026.
When was the most recent SEC Form 4 filing for W?
The most recent Form 4 filing for W on Tracefour is dated Oct 22, 2026.
Who is the most active insider at W?
The most active SEC Form 4 filer at W in the rolling window is Chief Executive Officer Shah Niraj, with 17 filings.
What is the net insider flow at W over the last 6 months?
Over the trailing 180 days, insiders at W have net sold $91.4M based on SEC Form 4 disclosures.
What is the total insider buy and sell value at W in the current window?
Inside the rolling window, insiders at W bought $0 and sold $257.2M based on SEC Form 4 filings.
Can I get alerts for W insider trading?
Yes. Tracefour sends a free email when a new SEC Form 4 purchase or sale is filed at Wayfair Inc. (W). Alerts are set per company from the page itself, there is no paid tier, and each email links to the original filing on SEC EDGAR.
Related companies
Wayfair Inc. is in the Retail Trade sector.