HNST
Honest Company, Inc. · Retail Trade · Market cap $505.3M
Insiders sold $1.8M net in the last 90 days ·8 sellers, 0 buyers· latest Form 4 filed Oct 9, 2026
Insider Buying
$0
reported purchases (SEC code P)
Insider Selling
$4.1M
reported sales (SEC code S)
Unique Insiders
10
in the rolling window
Latest filing
Oct 9, 2026
Sternweis Thomas
Honest Company, Inc. (HNST) has 59 SEC Form 4 filings (65 transaction rows) in the rolling window, disclosed by 10 distinct insiders. Most recent filing: Oct 9, 2026.
Inside the rolling window, 10 insiders at Honest Company, Inc. reported no open-market purchases and 39 open-market sales totaling $4.1M. The most active filer is SVP, Enterprise Dev. & Strat. Sternweis Thomas with 6 filings. Insiders have net sold $3.1M over the trailing 6 months. The most recent open-market filing is a sale of 25,000 shares by SVP, Enterprise Dev. & Strat. Sternweis Thomas, dated Oct 8, 2026, worth $123K.
- Industry:Household & Personal Products
- CEO:Carla Vernon
- Employees:174
- HQ:Los Angeles, CA, US
- IPO:2021-05-04
| Source | |||||||
|---|---|---|---|---|---|---|---|
| SVP, Enterprise Dev. & Strat. | Sale | 25,000 | $123K | Oct 9 | -7.1% | SEC ↗ | |
| SVP, Enterprise Dev. & Strat. | Sale | 25,000 | $137K | Sep 15 | -13.3% | SEC ↗ | |
Sternweis ThomasFirst in 3 months | SVP, Enterprise Dev. & Strat. | Sale | 6,403 | $32K | Aug 24 | -9.3% | SEC ↗ |
Sheehey BrendanFirst in 3 months | General Counsel | Sale | 9,664 | $48K | Aug 24 | -9.3% | SEC ↗ |
Vernon CarlaFirst in 3 months | Chief Executive Officer | Sale | 117,893 | $588K | Aug 24 | -9.3% | SEC ↗ |
von Kunssberg EtienneFirst in 3 months | SVP, Supply Chain | Sale | 2,617 | $13K | Aug 24 | -9.3% | SEC ↗ |
von Kunssberg EtienneFirst in 3 months | SVP, Supply Chain | Sale | 4,578 | $23K | Aug 24 | -9.3% | SEC ↗ |
Bruce Curtiss James IIIFirst in 3 months | Chief Fin. & Operating Officer | Sale | 3,129 | $16K | Aug 24 | -9.3% | SEC ↗ |
Ball Dorria L.First in 3 months | Chief People Officer | Sale | 6,812 | $34K | Aug 24 | -9.3% | SEC ↗ |
| SVP, Customer Sales | Sale | 6,161 | $31K | Aug 24 | -9.3% | SEC ↗ | |
Turner AndreaFirst filing | Director | Sale | 34,396 | $182K | Aug 11 | — | SEC ↗ |
Turner AndreaFirst filing | Director | Sale | 29,899 | $156K | Aug 11 | — | SEC ↗ |
| SVP, Customer Sales | Sale | 79,000 | $412K | Aug 11 | — | SEC ↗ | |
| SVP, Supply Chain | Sale | 4,544 | $15K | May 23 | — | SEC ↗ | |
| SVP, Supply Chain | Sale | 2,651 | $8K | May 22 | — | SEC ↗ | |
| SVP, Customer Sales | Sale | 6,236 | $20K | May 22 | — | SEC ↗ | |
| Chief Executive Officer | Sale | 119,389 | $375K | May 22 | — | SEC ↗ | |
| SVP, Enterprise Dev. & Strat. | Sale | 6,673 | $21K | May 22 | — | SEC ↗ | |
| Chief Innovation Officer | Sale | 12,886 | $40K | May 22 | — | SEC ↗ | |
Bruce Curtiss James IIIFirst filing | Chief Financial Officer | Sale | 12,669 | $40K | May 22 | — | SEC ↗ |
| General Counsel | Sale | 9,784 | $31K | May 22 | — | SEC ↗ | |
| Chief People Officer | Sale | 6,899 | $22K | May 22 | — | SEC ↗ | |
| Chief Executive Officer | Sale | 258,376 | $736K | May 21 | — | SEC ↗ | |
| SVP, Supply Chain | Sale | 16,602 | $46K | Mar 10 | — | SEC ↗ | |
| Chief Innovation Officer | Sale | 21,287 | $61K | Mar 9 | — | SEC ↗ |
Earnings: last 7 quarters
Congress trading HNST 1 all-time
- DRep. Tom MalinowskiOther$15,001 - $50,0002021-05-11
STOCK Act disclosures are filed up to 45 days after the trade. Amount is a disclosed range, not an exact figure.
Frequently asked questions
How many SEC Form 4 insider filings does HNST have?
Honest Company, Inc. (HNST) has 59 SEC Form 4 filings (65 transaction rows) in the rolling 365-day window, disclosed by 10 distinct insiders. Most recent filing: Oct 9, 2026.
When was the most recent SEC Form 4 filing for HNST?
The most recent Form 4 filing for HNST on Tracefour is dated Oct 9, 2026.
Who is the most active insider at HNST?
The most active SEC Form 4 filer at HNST in the rolling window is SVP, Enterprise Dev. & Strat. Sternweis Thomas, with 6 filings.
What is the net insider flow at HNST over the last 6 months?
Over the trailing 180 days, insiders at HNST have net sold $3.1M based on SEC Form 4 disclosures.
What is the total insider buy and sell value at HNST in the current window?
Inside the rolling window, insiders at HNST bought $0 and sold $4.1M based on SEC Form 4 filings.
Can I get alerts for HNST insider trading?
Yes. Tracefour sends a free email when a new SEC Form 4 purchase or sale is filed at Honest Company, Inc. (HNST). Alerts are set per company from the page itself, there is no paid tier, and each email links to the original filing on SEC EDGAR.
Related companies
Honest Company, Inc. is in the Retail Trade sector.