MAX
MediaAlpha, Inc.
Latest Form 4:Sale$149KbyNonko Eugene (Director) · filed Aug 26, 2026
MediaAlpha, Inc. (MAX) has 107 SEC Form 4 filings (345 transaction rows) in the rolling window, disclosed by 5 distinct insiders. Most recent filing: Aug 26, 2026.
The most active filer is See Remarks Yi Steven with 85 filings. Insiders have net sold $20.1M over the trailing 6 months.
- Industry:Internet Content & Information
- CEO:Steven Yi
- Employees:144
- HQ:Los Angeles, CA, US
- IPO:2020-10-28
Insider Buying
$0
reported purchases (SEC code P)
Insider Selling
$30.0M
reported sales (SEC code S)
Unique Insiders
5
in the rolling window
Market Cap
$811.0M
latest known value
| Source | ||||||
|---|---|---|---|---|---|---|
| Director | Sale | 11,487 | $149K | Aug 26 | SEC ↗ | |
| Director | Sale | 11,487 | $148K | Aug 26 | SEC ↗ | |
| Director | Sale | 10,445 | $131K | Aug 26 | SEC ↗ | |
| Director | Sale | 11,487 | $147K | Aug 19 | SEC ↗ | |
| Director | Sale | 11,487 | $148K | Aug 19 | SEC ↗ | |
| Director | Sale | 11,487 | $152K | Aug 19 | SEC ↗ | |
| Chief Revenue Officer | Sale | 13,000 | $166K | Aug 18 | SEC ↗ | |
| Chief Technology Officer | Sale | 12,000 | $163K | Aug 18 | SEC ↗ | |
| Director | Sale | 11,487 | $155K | Aug 12 | SEC ↗ | |
| Director | Sale | 11,487 | $152K | Aug 12 | SEC ↗ | |
| Director | Sale | 11,487 | $147K | Aug 12 | SEC ↗ | |
| Director | Sale | 11,487 | $144K | Aug 5 | SEC ↗ | |
| Director | Sale | 10,445 | $130K | Aug 5 | SEC ↗ | |
| Director | Sale | 10,445 | $128K | Aug 5 | SEC ↗ | |
| See Remarks | Sale | 72,000 | $910K | Aug 5 | SEC ↗ | |
| Director | Sale | 11,487 | $153K | Jul 29 | SEC ↗ | |
| Director | Sale | 17,465 | $241K | Jul 29 | SEC ↗ | |
| Director | Sale | 14,476 | $203K | Jul 29 | SEC ↗ | |
| Director | Sale | 14,476 | $200K | Jul 22 | SEC ↗ | |
| Director | Sale | 14,476 | $207K | Jul 22 | SEC ↗ | |
| Director | Sale | 14,476 | $199K | Jul 22 | SEC ↗ | |
| See Remarks | Sale | 82,457 | $1.2M | Jul 18 | SEC ↗ | |
| See Remarks | Sale | 12,333 | $175K | Jul 18 | SEC ↗ | |
| Chief Technology Officer | Sale | 10,000 | $145K | Jul 18 | SEC ↗ | |
| Chief Technology Officer | Sale | 3,000 | $42K | Jul 18 | SEC ↗ | |
| Director | Sale | 17,465 | $241K | Jul 15 | SEC ↗ | |
| Director | Sale | 14,476 | $201K | Jul 15 | SEC ↗ | |
| Director | Sale | 14,476 | $204K | Jul 15 | SEC ↗ | |
| See Remarks | Sale | 9,496 | $133K | Jul 15 | SEC ↗ | |
| See Remarks | Sale | 37,701 | $530K | Jul 15 | SEC ↗ | |
| See Remarks | Sale | 114,292 | $1.6M | Jul 15 | SEC ↗ | |
| Chief Revenue Officer | Sale | 13,000 | $184K | Jul 15 | SEC ↗ | |
| See Remarks | Sale | 17,254 | $242K | Jul 9 | SEC ↗ | |
| See Remarks | Sale | 26,467 | $372K | Jul 9 | SEC ↗ | |
| Director | Sale | 50,344 | $699K | Jul 9 | SEC ↗ | |
| Director | Sale | 14,476 | $204K | Jul 9 | SEC ↗ | |
| Director | Sale | 11,487 | $157K | Jul 9 | SEC ↗ | |
| Director | Sale | 10,445 | $124K | Jul 1 | SEC ↗ | |
| Director | Sale | 10,445 | $130K | Jul 1 | SEC ↗ | |
| Director | Sale | 13,571 | $174K | Jul 1 | SEC ↗ | |
| See Remarks | Sale | 96,000 | $1.2M | Jul 1 | SEC ↗ | |
| Chief Technology Officer | Sale | 3,000 | $33K | Jun 26 | SEC ↗ | |
| Director | Sale | 7,734 | $78K | Jun 24 | SEC ↗ | |
| Director | Sale | 7,734 | $79K | Jun 24 | SEC ↗ | |
| Director | Sale | 7,734 | $81K | Jun 24 | SEC ↗ | |
| Director | Sale | 15,468 | $155K | Jun 18 | SEC ↗ | |
| Director | Sale | 7,734 | $77K | Jun 18 | SEC ↗ | |
| See Remarks | Sale | 24,000 | $240K | Jun 18 | SEC ↗ | |
| Chief Revenue Officer | Sale | 13,000 | $123K | Jun 15 | SEC ↗ | |
| Director | Sale | 23,202 | $232K | Jun 12 | SEC ↗ | |
| Chief Technology Officer | Sale | 3,000 | $27K | Jun 5 | SEC ↗ | |
| Chief Revenue Officer | Sale | 13,000 | $105K | May 19 | SEC ↗ | |
| Chief Technology Officer | Sale | 12,000 | $97K | May 19 | SEC ↗ | |
COYNE JEFFREY BFirst in 3 months | GENERAL COUNSEL AND SECRETARY | Sale | 5,000 | $40K | May 19 | SEC ↗ |
| See Remarks | Sale | 4,000 | $36K | May 6 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $36K | May 6 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $37K | May 6 | SEC ↗ | |
| See Remarks | Sale | 33,663 | $336K | Apr 29 | SEC ↗ | |
| See Remarks | Sale | 6,565 | $66K | Apr 29 | SEC ↗ | |
| See Remarks | Sale | 26,739 | $267K | Apr 29 | SEC ↗ | |
| Director | Sale | 55,485 | $557K | Apr 29 | SEC ↗ | |
| Director | Sale | 7,153 | $72K | Apr 29 | SEC ↗ | |
| Director | Sale | 52,494 | $525K | Apr 29 | SEC ↗ | |
| Director | Sale | 74,373 | $747K | Apr 22 | SEC ↗ | |
| Director | Sale | 37,446 | $377K | Apr 22 | SEC ↗ | |
| See Remarks | Sale | 28,543 | $287K | Apr 22 | SEC ↗ | |
| See Remarks | Sale | 16,047 | $162K | Apr 22 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $40K | Apr 22 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $36K | Apr 15 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $38K | Apr 15 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $39K | Apr 15 | SEC ↗ | |
| Chief Revenue Officer | Sale | 10,000 | $97K | Apr 15 | SEC ↗ | |
| Chief Technology Officer | Sale | 3,000 | $28K | Apr 10 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $37K | Apr 8 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $38K | Apr 8 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $39K | Apr 8 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $37K | Apr 1 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $38K | Apr 1 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $37K | Apr 1 | SEC ↗ | |
| Chief Technology Officer | Sale | 3,000 | $28K | Mar 27 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $39K | Mar 25 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $38K | Mar 25 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $38K | Mar 25 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $38K | Mar 18 | SEC ↗ | |
| Director | Sale | 2,902 | $29K | Mar 17 | SEC ↗ | |
| Director | Sale | 2,303 | $23K | Mar 17 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $40K | Mar 17 | SEC ↗ | |
| See Remarks | Sale | 5,227 | $52K | Mar 17 | SEC ↗ | |
| Chief Revenue Officer | Sale | 10,000 | $99K | Mar 17 | SEC ↗ | |
| See Remarks | Sale | 5,650 | $56K | Mar 11 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $39K | Mar 11 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $39K | Mar 11 | SEC ↗ | |
| Director | Sale | 4,107 | $41K | Mar 11 | SEC ↗ | |
| Chief Technology Officer | Sale | 3,000 | $31K | Mar 6 | SEC ↗ | |
| Director | Sale | 108,003 | $1.1M | Mar 4 | SEC ↗ | |
| Director | Sale | 12,100 | $122K | Mar 4 | SEC ↗ | |
| Director | Sale | 12,100 | $121K | Mar 4 | SEC ↗ | |
| See Remarks | Sale | 39,252 | $392K | Mar 4 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $80K | Mar 4 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $81K | Mar 4 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $31K | Feb 25 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $35K | Feb 25 | SEC ↗ | |
| See Remarks | Sale | 12,748 | $124K | Feb 25 | SEC ↗ | |
| Director | Sale | 25,097 | $251K | Feb 25 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $29K | Feb 19 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $29K | Feb 19 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $29K | Feb 19 | SEC ↗ | |
| Chief Technology Officer | Sale | 12,000 | $88K | Feb 17 | SEC ↗ | |
| GENERAL COUNSEL AND SECRETARY | Sale | 5,000 | $37K | Feb 17 | SEC ↗ | |
| Chief Revenue Officer | Sale | 10,000 | $72K | Feb 17 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $35K | Feb 11 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $35K | Feb 11 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $32K | Feb 11 | SEC ↗ | |
| Director | Sale | 12,100 | $125K | Feb 4 | SEC ↗ | |
| Director | Sale | 12,100 | $122K | Feb 4 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $83K | Feb 4 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $80K | Feb 4 | SEC ↗ | |
| See Remarks | Sale | 4,000 | $36K | Feb 4 | SEC ↗ | |
| Director | Sale | 12,100 | $131K | Jan 28 | SEC ↗ | |
| Director | Sale | 12,100 | $127K | Jan 28 | SEC ↗ | |
| Director | Sale | 12,100 | $128K | Jan 28 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $87K | Jan 28 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $84K | Jan 28 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $85K | Jan 28 | SEC ↗ | |
| Director | Sale | 12,100 | $136K | Jan 22 | SEC ↗ | |
| Director | Sale | 12,100 | $133K | Jan 22 | SEC ↗ | |
| Director | Sale | 12,100 | $136K | Jan 22 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $90K | Jan 22 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $88K | Jan 22 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $90K | Jan 22 | SEC ↗ | |
| Chief Revenue Officer | Sale | 10,000 | $114K | Jan 16 | SEC ↗ | |
| Chief Technology Officer | Sale | 3,000 | $34K | Jan 16 | SEC ↗ | |
| Director | Sale | 12,100 | $139K | Jan 14 | SEC ↗ | |
| Director | Sale | 12,100 | $138K | Jan 14 | SEC ↗ | |
| Director | Sale | 12,100 | $142K | Jan 14 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $92K | Jan 14 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $91K | Jan 14 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $94K | Jan 14 | SEC ↗ | |
| Director | Sale | 12,100 | $145K | Jan 7 | SEC ↗ | |
| Director | Sale | 12,100 | $144K | Jan 7 | SEC ↗ | |
| Director | Sale | 12,100 | $141K | Jan 7 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $96K | Jan 7 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $95K | Jan 7 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $93K | Jan 7 | SEC ↗ | |
| Chief Technology Officer | Sale | 3,000 | $39K | Jan 2 | SEC ↗ | |
| Director | Sale | 12,100 | $153K | Dec 31 | SEC ↗ | |
| Director | Sale | 12,100 | $155K | Dec 31 | SEC ↗ | |
| Director | Sale | 12,100 | $156K | Dec 31 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $101K | Dec 31 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $102K | Dec 31 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $104K | Dec 31 | SEC ↗ | |
| Director | Sale | 12,100 | $156K | Dec 29 | SEC ↗ | |
| Director | Sale | 12,100 | $153K | Dec 29 | SEC ↗ | |
| Director | Sale | 12,100 | $153K | Dec 29 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $103K | Dec 29 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $101K | Dec 29 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $101K | Dec 29 | SEC ↗ | |
| Director | Sale | 12,100 | $155K | Dec 17 | SEC ↗ | |
| Director | Sale | 12,100 | $154K | Dec 17 | SEC ↗ | |
| Director | Sale | 12,100 | $155K | Dec 17 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $103K | Dec 17 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $101K | Dec 17 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $103K | Dec 17 | SEC ↗ | |
Cramer KeithFirst filing | Chief Revenue Officer | Sale | 10,000 | $128K | Dec 17 | SEC ↗ |
Yeh Kuanling AmyFirst filing | Chief Technology Officer | Sale | 12,000 | $162K | Dec 12 | SEC ↗ |
Yeh Kuanling AmyFirst filing | Chief Technology Officer | Sale | 3,000 | $39K | Dec 12 | SEC ↗ |
COYNE JEFFREY BFirst filing | GENERAL COUNSEL AND SECRETARY | Sale | 5,000 | $66K | Dec 12 | SEC ↗ |
| Director | Sale | 12,100 | $158K | Dec 10 | SEC ↗ | |
| Director | Sale | 12,100 | $161K | Dec 10 | SEC ↗ | |
| Director | Sale | 12,100 | $163K | Dec 10 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $105K | Dec 10 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $106K | Dec 10 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $108K | Dec 10 | SEC ↗ | |
| Director | Sale | 12,100 | $153K | Dec 3 | SEC ↗ | |
| Director | Sale | 12,100 | $152K | Dec 3 | SEC ↗ | |
| Director | Sale | 12,100 | $162K | Dec 3 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $101K | Dec 3 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $101K | Dec 3 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $107K | Dec 3 | SEC ↗ | |
| Director | Sale | 12,100 | $144K | Nov 26 | SEC ↗ | |
| Director | Sale | 12,100 | $147K | Nov 26 | SEC ↗ | |
| Director | Sale | 12,100 | $151K | Nov 26 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $95K | Nov 26 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $96K | Nov 26 | SEC ↗ | |
| See Remarks | Sale | 8,000 | $100K | Nov 26 | SEC ↗ | |
Nonko EugeneFirst filing | Director | Sale | 12,100 | $149K | Nov 19 | SEC ↗ |
Nonko EugeneFirst filing | Director | Sale | 12,100 | $143K | Nov 19 | SEC ↗ |
Nonko EugeneFirst filing | Director | Sale | 12,100 | $141K | Nov 19 | SEC ↗ |
Yi StevenFirst filing | See Remarks | Sale | 8,000 | $99K | Nov 19 | SEC ↗ |
Yi StevenFirst filing | See Remarks | Sale | 8,000 | $95K | Nov 19 | SEC ↗ |
Yi StevenFirst filing | See Remarks | Sale | 8,000 | $94K | Nov 19 | SEC ↗ |
Related companies
MediaAlpha, Inc. is in the Services sector.