WSM
WILLIAMS SONOMA INC · Retail Trade · Market cap $29.8B
Insiders sold $9.1M net in the last 90 days ·4 sellers, 0 buyers· 6 of 6 sales under Rule 10b5-1 plans· latest Form 4 filed Oct 16, 2026
Insider Buying
$0
reported purchases (SEC code P)
Insider Selling
$49.7M
reported sales (SEC code S)
Unique Insiders
4
in the rolling window
Latest filing
Oct 16, 2026
Finucane Anne A.
WILLIAMS SONOMA INC (WSM) has 50 SEC Form 4 filings (150 transaction rows) in the rolling window, disclosed by 4 distinct insiders. Most recent filing: Oct 16, 2026.
Inside the rolling window, 4 insiders at WILLIAMS SONOMA INC reported no open-market purchases and 20 open-market sales totaling $49.7M. The most active filer is PRESIDENT & CEO ALBER LAURA with 9 filings. Insiders have net sold $26.7M over the trailing 6 months. The most recent open-market filing is a sale of 794 shares by Director Finucane Anne A., dated Oct 16, 2026, worth $200K.
- Industry:Specialty Retail
- CEO:Laura J. Alber
- Employees:19,800
- HQ:San Francisco, CA, US
- IPO:1983-07-07
| Source | |||||||
|---|---|---|---|---|---|---|---|
Finucane Anne A.First filing | Director | Sale | 794 | $200K | Oct 16 | +1.3% | SEC ↗ |
| EVP CHIEF TALENT OFFICER | Sale | 522 | $125K | Oct 13 | +5.6% | SEC ↗ | |
Howie JeffreyFirst in 5 months | EVP CHIEF FINANCIAL OFFICER | Sale | 3,045 | $672K | Sep 18 | +13.0% | SEC ↗ |
| PRESIDENT & CEO | Sale | 35,000 | $7.7M | Sep 18 | — | SEC ↗ | |
| EVP CHIEF TALENT OFFICER | Sale | 522 | $129K | Aug 10 | — | SEC ↗ | |
| EVP CHIEF TALENT OFFICER | Sale | 1,000 | $250K | Aug 6 | — | SEC ↗ | |
| PRESIDENT & CEO | Sale | 35,000 | $7.7M | Jul 17 | — | SEC ↗ | |
| EVP CHIEF TALENT OFFICER | Sale | 1,112 | $254K | Jun 16 | — | SEC ↗ | |
| EVP CHIEF TALENT OFFICER | Sale | 522 | $106K | Jun 10 | — | SEC ↗ | |
| PRESIDENT & CEO | Sale | 15,000 | $3.0M | May 29 | — | SEC ↗ | |
| PRESIDENT & CEO | Sale | 20,000 | $3.5M | May 18 | — | SEC ↗ | |
| PRESIDENT & CEO | Sale | 15,000 | $3.0M | Apr 21 | — | SEC ↗ | |
| EVP CHIEF FINANCIAL OFFICER | Sale | 1,419 | $267K | Apr 10 | — | SEC ↗ | |
| EVP CHIEF TALENT OFFICER | Sale | 2,267 | $436K | Apr 10 | — | SEC ↗ | |
Howie JeffreyFirst filing | EVP CHIEF FINANCIAL OFFICER | Sale | 32,684 | $5.9M | Mar 27 | — | SEC ↗ |
| PRESIDENT & CEO | Sale | 20,000 | $3.7M | Mar 18 | — | SEC ↗ | |
| PRESIDENT & CEO | Sale | 35,000 | $7.3M | Jan 16 | — | SEC ↗ | |
Yearout KaralynFirst filing | EVP CHIEF TALENT OFFICER | Sale | 767 | $157K | Jan 16 | — | SEC ↗ |
ALBER LAURAFirst filing | PRESIDENT & CEO | Sale | 17,839 | $3.2M | Nov 26 | — | SEC ↗ |
ALBER LAURAFirst filing | PRESIDENT & CEO | Sale | 12,161 | $2.2M | Nov 26 | — | SEC ↗ |
Earnings: last 7 quarters
Congress trading WSM 7 all-time
- DRep. Ro KhannaPurchase$1,001 - $15,0002026-05-01
- DRep. Ro KhannaPurchase$1,001 - $15,0002026-01-13
- RRep. Julia LetlowPurchase$1,001 - $15,0002025-07-25
- RRep. Julia LetlowPurchase$1,001 - $15,0002024-10-23
- DRep. Susie LeeOther$1,001 - $15,0002021-03-24
- DRep. Susie LeePurchase$1,001 - $15,0002021-01-12
STOCK Act disclosures are filed up to 45 days after the trade. Amount is a disclosed range, not an exact figure.
Frequently asked questions
How many SEC Form 4 insider filings does WSM have?
WILLIAMS SONOMA INC (WSM) has 50 SEC Form 4 filings (150 transaction rows) in the rolling 365-day window, disclosed by 4 distinct insiders. Most recent filing: Oct 16, 2026.
When was the most recent SEC Form 4 filing for WSM?
The most recent Form 4 filing for WSM on Tracefour is dated Oct 16, 2026.
Who is the most active insider at WSM?
The most active SEC Form 4 filer at WSM in the rolling window is PRESIDENT & CEO ALBER LAURA, with 9 filings.
What is the net insider flow at WSM over the last 6 months?
Over the trailing 180 days, insiders at WSM have net sold $26.7M based on SEC Form 4 disclosures.
What is the total insider buy and sell value at WSM in the current window?
Inside the rolling window, insiders at WSM bought $0 and sold $49.7M based on SEC Form 4 filings.
Can I get alerts for WSM insider trading?
Yes. Tracefour sends a free email when a new SEC Form 4 purchase or sale is filed at WILLIAMS SONOMA INC (WSM). Alerts are set per company from the page itself, there is no paid tier, and each email links to the original filing on SEC EDGAR.
Related companies
WILLIAMS SONOMA INC is in the Retail Trade sector.